MEETINGS, INCENTIVE, CONFERENCE AND EVENTS MANAGEMENT

This course gives students an overview of the MICE (Meetings, Incentive, Conventions and Events/Exhibitions) sector of the tourism industry. They will understand the managerial and operational aspects pertaining to MICE industry. The purpose of this course is to acquire an in-depth knowledge about the specialized field of MICE Industry and to become familiar with management techniques and strategies required for successful planning, promotion, implementation, and evaluation of special events within a MICE context.